Category Archive: behavior

Creatures of Habit

Ah, the intersection of Business and Psychology- better known as the neuroscience of mind-reading for profit. If we can put a mouse in a maze and predict what path it will take to… Continue reading

happiness science

Selective attention is one way to be happy according to The Daily Beast‘s recent post (here) about optimists who were placed in an MRI machine to determine how their brains function. The neurology… Continue reading

Brain Muscle

We often hear the term “Muscle Memory” used by fitness trainers…and this is actually a misnomer! The connections strengthened by repeated exercise reside not in the body’s muscles, but in the brain cells… Continue reading


Have you ever wondered why people behave so irrationally in love?    Or even how love leads to violent attachment for some couples? One reason has to do with the brain substrates of… Continue reading

Personality Wars

Grumpy                                                                 … Continue reading