Category Archive: plasticity

Creatures of Habit

Ah, the intersection of Business and Psychology- better known as the neuroscience of mind-reading for profit. If we can put a mouse in a maze and predict what path it will take to… Continue reading

Brain Muscle

We often hear the term “Muscle Memory” used by fitness trainers…and this is actually a misnomer! The connections strengthened by repeated exercise reside not in the body’s muscles, but in the brain cells… Continue reading