Category Archive: Uncategorized

Creatures of Habit

Ah, the intersection of Business and Psychology- better known as the neuroscience of mind-reading for profit. If we can put a mouse in a maze and predict what path it will take to… Continue reading

The Brain as Interweb

Many people are worried that too much internet use has been altering their thinking patterns. A villainous Cyberspace has been accused of shortening our attention span, eliminating our memorization skills, and overloading us… Continue reading

Choice fatigue

The NY Times‘ most-emailed list showcases an increasingly common malady called choice fatigue. I wish to expand on this question “Do You Suffer From Decision Fatigue?” (here) posed by John Tierney. His article addresses what… Continue reading

Decision Science

Decision science is a safer way to say “neuroeconomics” without evoking the revulsion associated with Wall Street or the advertising industry. Basically, it’s an attempt to predict what people will do. The most… Continue reading

Love-Addicted

Have you ever wondered why people behave so irrationally in love?    Or even how love leads to violent attachment for some couples? One reason has to do with the brain substrates of… Continue reading