It is a feverish time for business leaders with mounting pressure to INNOVATE! CREATE! Companies are seeking better ways to get the creative juices flowing, to stay fresh and relevant. Start-up founders, engineers, designers,… Read More
Ah, the intersection of Business and Psychology- better known as the neuroscience of mind-reading for profit. If we can put a mouse in a maze and predict what path it will take to… Read More
Many people are worried that too much internet use has been altering their thinking patterns. A villainous Cyberspace has been accused of shortening our attention span, eliminating our memorization skills, and overloading us… Read More
The NY Times‘ most-emailed list showcases an increasingly common malady called choice fatigue. I wish to expand on this question “Do You Suffer From Decision Fatigue?” (here) posed by John Tierney. His article addresses what… Read More
Decision science is a safer way to say “neuroeconomics” without evoking the revulsion associated with Wall Street or the advertising industry. Basically, it’s an attempt to predict what people will do. The most… Read More
Selective attention is one way to be happy according to The Daily Beast‘s recent post (here) about optimists who were placed in an MRI machine to determine how their brains function. The neurology… Read More
We often hear the term “Muscle Memory” used by fitness trainers…and this is actually a misnomer! The connections strengthened by repeated exercise reside not in the body’s muscles, but in the brain cells… Read More
Have you ever wondered why people behave so irrationally in love? Or even how love leads to violent attachment for some couples? One reason has to do with the brain substrates of… Read More
Grumpy … Read More
